Privacy Policy

Last updated: April 2024

We take your privacy seriously. This policy, along with our terms and conditions, sets out the basis on which any personal data we collect from you or that you provide us will be processed, shared and used by us. It also outlines how you can exercise your privacy rights.

This policy applies to personal information collected by Severn Electrical Services Limited, 13 Signal Road, Cam, Dursley, GL11 5NR. Registered in England and Wales with company number 13611903.

Telephone: 01453 549158

E-mail: mail@dg-electrical.co.uk

What data we collect

We may collect, use, store and transfer different kinds of personal data about you, including:

Type of data	Data required
Identity data	First name
	Last name
	Title
Contact data	Email address
	Telephone numbers
Technical data	Your internet protocol (IP) address
Usage data	Information about how you use our Website, products and services, including but not limited to:
	Uniform Resource Locators (URL)
	Pageviews, searches, Page response times, download errors, length of visits, page interaction information, and methods used to browse away from the page on our Website
Marketing and Communications data	Your preferences in receiving marketing from us.
	Your communication preferences
	Market research

How we collect your personal data and why we have it

The personal information we process is provided to us directly by you.

We collect your data when you contact us to enquire about our services, or receive our ervices, use our Website under the domain name www.dg-electrical.co.uk or request information or assistance from us.

Information we collect automatically

When you use our Website, we collect Technical data about your activity using cookies and similar tracking technologies.

Cookies are small amounts of information that are stored on your computer. Cookies make it easier for you to use the Website during visits. They also allow us to monitor Website traffic visits and personalise the content of the Website for you. More information on our Cookies Policy can be found here.

Who do we share your personal data with, and where does it go?

We may share your information with selected third parties, including:

business partners, service providers and subcontractors for the performance of any contract we enter into with them or you;
service providers acting as processors who provide IT, customer management, administration and system administration services;
analytics and search engine providers that assist us in improving and optimising our products and services.

At present, we share your personal data with Pipedrive and Xero, who provide administration services to our company. We reserve the right to change our CRM provider without notice to you, however this Privacy Policy shall be amended as appropriate. You can learn more about how our administrative and CRM providers use data we input through their systems on the links below:

Privacy Notice | Xero UK

We may disclose your personal data to certain third parties in the following circumstances:

if we have your permission to do so;
third parties to whom we may sell, transfer or merge parts of our business or assets. Or alternatively, if we seek to merge or acquire other companies. The other company owner may access and use your personal data;
if we are under a duty or legal obligation, or to enforce or apply contractual provisions with you; or to protect the rights, property, safety of Severn Electrical Services, our users, or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

(a) Your consent.

You can remove your consent at any time. You can do this by contacting Severn Electrical Services Limited, 13 Signal Road, Cam, Dursley, GL11 5NR. Telephone: 01453 549158. E-mail: mail@dg-electrical.co.uk.

(b) We have a contractual obligation.

(d) We have a vital interest.

(e) We need it to perform a public task.

(f) We have a legitimate interest.

How we store your personal information

Your information is securely stored.

We will only keep your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including to satisfy any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal information for a more extended period in the event of a complaint or if we reasonably believe there is a prospect of a dispute with you. When we no longer have a legitimate business need to process your information, we will either delete it or anonymise it. If you choose to unsubscribe from our Marketing, we may keep a ‘suppressions list’ to know you have unsubscribed.

Your data protection rights

Under applicable data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.
Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing – You have the right to object to the processing of your personal information in certain circumstances.
Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. However, if you make a request, we have one month to respond to you.

Please contact us at mail@dg-electrical.co.uk if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can complain to us at Severn Electrical Services Limited, 13 Signal Road, Cam, Dursley, GL11 5NR.

Telephone: 01453 549158

E-mail: mail@dg-electrical.co.uk

You can also complain to the ICO if you are unhappy with how we have used your data.

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Helpline number: 0303 123 1113 ICO website: https://www.ico.org.uk